Fashionable shoes for all age groups great quality at an unbeatable price. With these principles, Deichmann has distinctly positioned itself in Germany and abroad. And the reason for our success is no secret: Our vast number of shops allows us to order in quantities unheard of in the industry. This yields price advantages and synergies that Deichmann is happy to pass along to the consumer. In 2012, the Deichmann Group sold more than 165 million pairs of shoes worldwide.
However, for the company’s owners, growth and profits are not an end in themselves. Deichmann’s corporate mission statement is titled, “The company must serve the people.” Above all, this means the customers, but it also means the employees who should be managed humanely as well as the suppliers. That is the basis of good customer service. In addition: Business success makes it possible for the company to support aid projects on three continents.
Deichmann has been a family-owned business since 1913 and will continue to remain independent. Its nearly 100-year history began in Essen in the Ruhr river area. This is still the headquarters for the group of companies. Deichmann SE is currently active in 23 countries with approximately 3,300 local shops and employs approximately 33,700 people.
The corporate mission statement bears the title, “The company must serve the people.” The Deichmann family and the company management make it their concern and personal duty to make sure this mission is carried out in day-to-day decisions.
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Through international growth, we are continually building our market position. Fashionable, good-quality shoes at a great price — we realize this vision of customer service through worldwide direct purchasing, a flat hierarchy, teamwork and a people-oriented corporate culture.