Essen 6. August 2013. Trends Autumn/Winter 2013/14
Essen, 06. August 2013
Trends Autumn/Winter 2013/14
Too much is not enough – Studs galore!
Black and colours with a high proportion of black are playing an important role for this autumn/winter 2013/14 season and are really being celebrated. The palette ranges from midnight blue to purple and oxblood down to dark green. And dark shimmering gemstone colours like sapphire, garnet and emerald exude an elegant and seductive femininity. Shiny glamour is brought into play with elaborate appliqués, which make an appearance on every type of shoe: as well as glittering gemstones and metallic details, studs are really making a fashionable statement. Colours like grey, beige and ‘nature’ break up the mysterious-looking style a little – without, however, compromising on sophisticated coolness. Here too, silver, gold and bronze-coloured appliqués are a major highlight.
High heels of dizzying heights and narrow last forms, plateaus and sophisticated high fronted styles ensure a confidently elegant look. Simplicity plays more of a secondary role here: studs and gemstones on heels and toecaps, sometimes even all over, are very much on trend and fashionable eye-catchers. Occasionally even the heels are adorned with gemstones. Other varieties are high heels with a metallic finish or a graphic two-tone look. To match this look, the fashion world is offering exceptionally subtle material combinations of velvet and silk, brocade and structured jacquards for elegant dresses, straight-cut, cropped trousers or tight-fit suits with pencil skirts and an emphasised waist. Wide belts are additional accessories.
Boots and ankle boots are of course essential for the colder season. Their palette covers a wide spectrum, ranging from very high to very flat, from elegant to rustic, from sleek to opulent.
The upper edge of straight shafts is decorated with small stones or studs – like the heels and toecaps of the mid-height heels. Rock-style details like stars, crosses and flags – also consisting of studs of course – embellish the shafts of sporty-rustic boots. Low-cut boots are being reinterpreted with a nod to the masculine sportiness of the seventies, without looking clunky. They also look good paired with slim-fitting trousers or figure-enhancing dresses and skirts.
Wild, Wild West
References to the Wild West are expressed in cowboy boots, which are smartened up with metallic appliqués. Fringing, embroideries and contrasting stitches also adorn the ankle-height boots with their angled heels – in typical cowboy style.
Camouflage is provided in understated earthy and olive tones. There is a choice between flat loafers, sneaker boots or half-height boots, which are also decorated with the omnipresent studs.
Half-height outdoor boots with chunky soles or ankle-height sneakers are taking over men’s wardrobes for the autumn/winter 2013/14 season. They are robust, frequently have vibrant contrasting seams and are adorned with buckles and/or a side zip. Brushed surfaces give them their fashionable used look. Although studs are used more sparingly, they still make appearance on the men’s styles as décor elements. The colour palette is mostly focused around different browns, with rust tones and blue to loosen up the look. The classic business shoe is still black, but the designers are opting for splashes of colour nevertheless. Blue or red laces form contrasts or – for the more daring – blue or red soles and heels. Ankle-length, light boots convey the ease of the summer, are frequently made from suede and come in light beige and grey.
In the Bag
Bags are playing a very glamorous role in the autumn/winter 2013/14 season: studs, fringing and narrow contrasting seams are highly coveted as decorative elements. They are square and rectangular, not as round as they have been. The handles are rather short, although in many cases the shoulder straps still ensure carrying comfort. The bags match the trend colours of the shoes: here the palette also ranges from midnight blue to purple and oxblood down to dark green and shimmering gemstone colours.
The clutch is celebrating a comeback: although it is looking slightly more voluminous, it retains its classic slender, elongated shape.
The neon trend and the use of metallic surfaces, which are still very much en vogue, are reflected in the bags and perfectly round off the palette of must-have accessories.
Mini Glam Rock
Studs, little gemstones and stars – rock chic is also finding its way into the children’s footwear fashions. Although better behaved than in the adults’ collections, it is still very much present: this autumn, fashionable girls’ shoes are also being given a cool, rock-style touch. The metallic look is important here too, with ankle boots and mid-cut sneakers leading the way. Colour is provided in the form of berry tones, rosé and neon highlights. Light soles and contrasting stitches remain an important look.
Lace-ups, boots and mid-cut sneakers define the image for the boys. With marine, taupe and brown, the colours are, as always, a lot more understated, but here too apple green, red, orange and yellow are regularly used to add highlights. Fashionable lettering and patches add vibrancy.
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Essen 18. February 2013. Shoe Trends Spring/Summer 2013
Essen, 18. Februar 2013
Shoe Trends Spring/Summer 2013
The footwear styles for the spring/summer season 2013 are defined by lightness, femininity and softness on the one hand and elegance and summery extravagance on the other. Ballerinas are at the top of the hit list of this season’s most popular shoes. Their look is classic and minimalist, although they are frequently decorated with playful bows, livened up with eye-catching stud appliqués, studded ankle straps or shiny metal toecaps. It’s all about the glamour. The flat ballerina comes in pastel and powdery tones in apricot, mint, lilac or beige, although vibrant colours in a bright mix are also attracting everyone’s attention down to the feet.
2013 sneaker fashion
And the colour theme also applies to the ever-popular sneakers. Their look is sporty and trendy. Some models beam in vibrant, fluorescent colours like green, red, orange and yellow. Others are attracting attention with partial prints in neon tones, flag details, stud appliqués, metallic colours and embossed logos. As well as the sporty variations fashion sneakers will also be en vogue this spring and summer: as trendy ankle boots with incorporated wedge or block heel; and sometimes both attributes will be combined. Colourful laces or piping are cleverly used to accentuate the design. On black or white they are really shown to their full effect.
Flat and comfortable loafers
Loafers guarantee an extremely fashion-conscious and feminine look. They are flat and comfortable and very much on trend with pastel tones or also in classic black and grey. Light satins, soft leather and velour are the preferred upper materials, preferably spiced up with studs in a gold/silver mix or colour coordinated. They perfectly match narrow-fitting 50s and 60s-style trousers, trouser suits with short and long legs, as well as light dresses made from flowing fabrics. Fashionable materials for trousers, skirts & Co. are cotton, chiffon and silk, which really flatter the figure with their light and airy style. Vibrant colours and brightly coloured patterns are also a must here.
More colours, please
Colours are also creating a fashionable statement for high heels, peep toes and strappy sandals. And the look is bright and colourful: with striking colours from blue, turquoise, red and orange down to green and yellow. Shimmering, metallic appliqués in gold, silver and platinum radiate a hint of luxury. Black and beige or white create more of an understated look – but pointy metal caps for high heels, studs on heels or as an all-over effect provide a fashionable flair.
The summer colour trend is also proving its staying power when it comes to all kinds of strappy sandals. The narrow straps of the gladiator sandals are just as bright and cheerful as those of the high-heeled strappy sandals. Python embossing and metallic colours exude easy glam. In terms of heels, the choice will be the same as last season: everything from flat to high, with wedge and/or block heel.
Young, cheerful and light are the hallmarks of the bag trends for spring/summer 2013. The trend towards large-format bags is continuing – colour coordinated with the shoes. So the look is fun and poppy. Playful decorative features, prints and a material mix are the preferred details for elegant metal clasp handbags, large-format shoppers and small handbags in 50s style. The clutch is celebrating a comeback: in new XL-formats it is fast becoming the new It bag. A hint of luxury is offered by glittering stud appliqués in a gold/silver mix. The surfaces are mostly smooth, although python embossing and animal prints are also filling a niche. The palette of bags is being rounded off for the summer with large-format beach bags made from lightweight fabrics or raffia.
Something for the men
Sporty casualness is the number one topic for fashion-conscious men. Trendsetters are opting for fashion sneakers made of lightweight canvas, soft leather and velour. In terms of colour the sneakers are very much on a par with the ladies’ models: men will also be wearing bright colours in spring/summer 2013. Embossed logos, flag details and studs are very much in fashion and can be found adorning many a sneaker or mid-cut style. Proving almost as popular are summery moccasins, deck shoes and loafers. For an elegant look, lace-ups are ranking first in the top ten. But it’s not only black and brown dominating the field. Colours like blue, red, mustard and orange are conquering the men’s footwear segment. The shoes are given a kick with contrasting soles, coloured decorative stitching and bright laces. For hot summery days thong sandals and light mules are leading the way.
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Essen, 14. February 2013. 100 years of DEICHMANN: “Fit as a fiddle“
Essen, 14. Februar 2013
100 years of DEICHMANN: “Fit as a fiddle“
Annual sales reach EUR 4.5 billion
Record investments: EUR 231 million in anniversary year
Store network and online shops still growing
Essen, 14 February 2013 – With a currency-adjusted sales growth of 7.4 per cent (LFL: 2.2 per cent), in 2012 the DEICHMANN Group was able to continue the growth it had seen over the past few years. On the occasion of its 100th anniversary, the company is optimistic about 2013.
In 21 European countries and the US, the group yielded sales of EUR 4.5 billion (net: 3.9 billion) last year. DEICHMANN sold 165 million pairs of shoes worldwide, 9 million or about 5.7 per cent more than in the preceding year and, up from 78 million, double the rate a decade ago. By the end of 2012, the group employed about 33,700 people in Germany and abroad (2011: 32,500) and in 3,325 stores (2011: 3,175). “The birthday child is in good health and fit as a fiddle in our anniversary year,” said Heinrich Deichmann, chairman of the DEICHMANN SE administrative board, at the anniversary press conference in Essen, summarising previous year’s results. While the company was impacted by the increasing cost pressure caused by the exchange rate of the US dollar and wage increases in the supplier countries, it would not pass this on to its customers. The shoe multiple wants to cushion the cost increase through quantitative growth and the utilisation of synergic effects and, as before, to continue to expand without the help of external creditors. For 2013, Deichmann announced a record investment of EUR 231 million into the expansion of the company’s store network and infrastructure.
In Germany in 2012, the DEICHMANN Group sold about 74.7 million pairs of shoes (preceding year: 73.4 million) and thus yielded an annual sales volume of EUR 1.89 billion (net: 1.59 billion), a plus of 3.7 per cent (LFL: 1.56 per cent) on the preceding year (EUR 1.82 billion). “In what was a difficult year for the shoe industry, DEICHMANN in Germany was once again able to buck the trend,” Deichmann commented on the results. Both clothes shops and the shoe industry had seen a drop in sales of about two per cent.
In 2013, DEICHMANN in Germany will recruit another 400 people or so and, as in the year before, provide about 1,200 young people with a training opportunity. By the end of 2012, DEICHMANN in Germany employed 14,349 people (2011: 13,947), including 3,200 trainees from three training years. “Our staff are the real heroes of our 100 years of success,” Heinrich Deichmann said. DEICHMANN’s motivated and efficient team gave it a huge competitive advantage. DEICHMANN pays its staff more than the general pay scale would provide, helps them to set up an extra pension scheme, provides health prevention services and, with a special benevolent fund, supports them when they are in distress.
Record investments at home and abroad
In Germany, the DEICHMANN Group currently operates about 1,300 stores, to which another 72 are to be added in 2013. 32 unattractive stores will be closed, and more than 100 are to be modernised. And at the end of 2013, a fifth distribution centre is going to be opened at Monsheim, Rhineland-Palatinate. The 20,000 sq.m. large warehouse provides for a transshipment volume of 20 million pairs of shoes p.a.. Roughly EUR 90 million of the investment total of EUR 231 million will thus be spent in Germany. This is the largest investment in the company’s history.
In 2012, the share of foreign sales stood at 58 per cent. “Given our increasing international expansion, we had forecast this pattern. It will further reduce our dependence on one particular market,” Deichmann said. In 2013, DEICHMANN intends to open 194 stores abroad. Part of the investment is designated for a new 11,000 sq.m. distribution centre in Waalwijk, Netherlands, where the DEICHMANN subsidiary vanHaren is based. “All our investments abroad also reinforce our Essen site. After all, many administrative services for our subsidiaries abroad are provided by our company headquarters’ staff,“ Heinrich Deichmann said about the foreign investment budget of EUR 141 million.
In the spring, DEICHMANN is going to open its first stores in Bosnia and Herzegovina. DEICHMANN will then be present in all of south-eastern Europe, a development that started with Hungary in 2001. The last country there was Serbia in 2011.
The shoe experts are also checking out the Russian market. “That country has a huge potential but is also a challenge for any newcomer,” Deichmann said, without giving any exact date for a launch there.
Customers benefit from an ideal combination of store network and online shop
In 2000 DEICHMANN was the first shoe retailer to go online, and the company’s web-based services have developed at a very fast pace ever since. You can now also order the stores’ entire range of shoes online. And then there is a very fashionable shoe collection exclusively sold on the Net. “We are the only ones who are able to provide customers with a combination of a modern online shop and a nationwide network of stores,” Deichmann said. This multi-channel solution is unique in the shoe sector and provides customers with the utmost flexibility. Since May 2012, the company also has an online shop app. It features a comfortable search function, 360° views of a lot of products and a number of social media functions like Facebook, Twitter or Tell-a-Friend. In peak times, one out of ten shoes bought online will have been ordered that way.
“We do not consider the online shop to be an isolated profit centre but a strong, indispensable service tool that ideally complements and supports our stores,“ Christian Hackel, the head of DEICHMANN SE’s international marketing department, explained the concept. To Europe’s largest shoe retailer it is immaterial whether its sales are generated online or in stores. Currently, DEICHMANN has 13 international online shops, which grow at rates of between 40 and 65 per cent. “They are all developing brilliantly and make money,” Heinrich Deichmann added during the press conference.
The successful concept for 100 years of DEICHMANN
At the press conference, Heinrich Deichmann, who had taken over from his father, Dr Heinz-Horst Deichmann, in 1999, gave the reasons for the company’s success. “Our success has always been based upon the idea that we want to sell inexpensive and fashionable shoes of good quality to customers of all backgrounds,“ he said. Dr Heinz-Horst Deichmann had taken over the company from his mother, Julie, in 1956; she, in turn, had succeeded her late husband, who had run the company from 1913 until his death in 1940. The first DEICHMANN store was located in Essen-Borbeck, not far from today’s company headquarters.
Deichmann also put the company’s rise to become Europe’s largest shoe retailer down to its early internationalisation at the beginning of the 1990s, the paired and clear presentation of the shoes in the rack-room system, as it is called, and a vertical procurement through direct cooperation with manufacturers. “Also, we develop our collection ourselves now, more or less. This allows us to sell the latest fashion in our stores fast and at affordable prices,” Deichmann explained.
Roughly 20 years ago, DEICHMANN was the first shoe retailer to make use of TV commercials to any noticeable extent. It now cooperates with internationally known stars. Its latest partner is Academy Award winner Halle Berry. The new TV commercial featuring her will be shown from 5 March on various German TV channels and in other European DEICHMANN countries.
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DEICHMANN SE, headquartered in Essen, Germany, was founded in 1913 and is 100%-owned by the founding family. The company is the leading European shoe retailer and has a staff of more than 33,700 worldwide. DEICHMANN stores can be found in Germany, Bulgaria, Denmark, Britain, Italy, Croatia, Lithuania, Austria, Poland, Portugal, Romania, Sweden, Serbia, Slovakia, Slovenia, Spain, the Czech Republic, Turkey and Hungary. The Group is also present in Switzerland (Dosenbach/Ochsner/Ochsner Sport), the Netherlands (vanHaren) and the USA (Rack Room Shoes/Off Broadway) and in Germany with Roland. In 2013, Bosnia and Herzegovina will be added to the list.
Essen, 14. February 2013. Powerhouse of ideas for footwear design
Essen, 14. Februar 2013
Powerhouse of ideas for footwear design - Deichmann offers an exclusive platform to designers
From a small shoemaker's shop to the largest shoe dealer in Europe: in the last 100 years Deichmann has achieved a great deal. This year's one-hundredth birthday is going to be celebrated with a special project – the company has founded the Deichmann Design Atelier.
Five young star designers from well-known European cities have been called upon to design some highly unique and exclusive shoe models, and their imagination is without limits. Whether it's breathtaking high heels or extravagant sneakers, the shoes will be presented in Berlin and hand-produced in limited editions. They are not available from dealers but will be exclusively raffled via the internet among footwear fans (www.deichmann.com). The very first step on the path to creativity has been taken in Pirmasens.
Pirmasens, 14 February 2013. Women and shoes – it's a uniquely special relationship. According to surveys, every second lady owns at least 25 pairs, and not without reason. Shoes, after all, emphasise personalities. A girl with trainers is casual and hip, and ladies in court shoes are sexy and brimming with self-confidence.
The anniversary campaign underlines Deichmann's intensive love of shoes in a very special way. The Berlin designer Sam Frenzel, Mads Dinesen from Denmark, Milou van den Berg from the Netherlands, Lenka Marková from the Czech Republic and the duo of Nova Chiu from London are the creative personalities gathering in the Deichmann Design Atelier. However, an effort was made to not only invite footwear designers. "In the creative process we also want to get in some surprising features for the product designs," said project manager Sonja Schröder-Galla about the concept.
The designers are some of the absolute shooting stars of the international fashion scene and have already been honoured with a host of awards. As in the case of Sam Frenzel: the designer born in Berlin but now resident in Paris has already worked for Chloé, Dior and Christian Lacroix, and in 2009 he won the Designer for Tomorrow Award. Merely one year later the 32-year-old presented his very first own collection at the Berlin Fashion Week. The British duo of Nova Chiu, consisting of the Chinese Nova Chiu and her companion Jeff Archer, is also now highly respected, having established themselves at the London Fashion Week. That doesn’t come as a surprise, because Nova Chiu's final collection called Shangri-Ladida was hailed collection of the year 2011 at the College of Fashion, London.
Each shoe a unique specimen
In a first step, the participants of the Deichmann Design Atelier have already drawn up four or five designs and presented these during a workshop at the Deutsche Schuhfachschule (German Footwear College) at Pirmasens. Students at the college in their second semester will now produce a prototype from each design in the coming weeks. "I'm really pleased to be a part of this unusual, creative project," said the designer Mads Dinesen. His colleague Sam Frenzel said that everyone had heard of Deichmann in Germany and Europe. "I think it's a wonderful challenge to give my imagination free reign and to develop shoes for Deichmann that have absolutely no limits in terms of extravagance," emphasised the man from Berlin, who's motto is to design favourite pieces that you'll never want to give away.
A second step consists of the designers presenting their designs and prototypes and discussing these with their colleagues in a Berlin loft in summer. The internet is the place for any fans of the fashion community wanting to follow progress of the workshop. At the end, all of the footwear fan community will vote for the most attractive shoes from each of the participating designers on the Deichmann website and on Facebook. The five winning models will then be produced in a limited edition of six pieces each. The International Shoe Competence Center (ISC), of which the German Footwear College is a part, bears responsibility for realisation of the mini-series.
And the real attraction: the anniversary collection is not available through high-street dealers but will be exclusively raffled. Only when the winners have been selected do ISC contributors begin manufacturing the shoes, and of course in the required shoe sizes. Each winner gets a really one-off shoe, a unique specimen.
A trendsetter with tradition
The reason for this exciting campaign is the 100th anniversary of the shoe dealer Deichmann. The company, founded in 1913 by Heinrich Deichmann in Essen-Borbeck as a shoemaker's shop, has progressed into becoming the market leader in Europe. The Deichmann philosophy is to produce fashionable shoes for all age groups in good quality and at an unbeatable price, and the company has positioned itself successfully both in Germany and abroad with these principles. Today Deichmann is an international fashion and lifestyle company that develops its collections with in-house design teams.
Deichmann is still a family-owned company that places high value on growth from internal resources – the stock exchange and bank loans are not a part of business practice. But social commitment on the other hand is given much importance, and supporting young professionals is also high on the list. It's no wonder then that Deichmann found the ideal partner for its design initiative in the German Footwear College. Martin Thorenz, technical teacher for footwear technology and design, has made himself available as an initiator to the Deichmann Design Atelier, and he gains support from Nicoline van Enter, Creative Director at the Footwear Innovation and Education Center SLEM in Waalwijk, NL. Added to this are 16 German Footwear College students in their second semester. The young ladies and men will be implementing the designs from the designers as part of their teaching projects, and this includes the cutting constructions and sample joins. They will also make sure that genuine prototypes are made from the highly creative drawings in the coming weeks.
The German Footwear College in Pirmasens is deemed to be one of the most traditional in the world, and the Adidas founder Adi Dassler also studied there. The educational program is unique in the Federal Republic of Germany and college graduates are highly sought after. Many have a first employment contract in their pocket before the final examination, and often with very well-known companies. Deichmann also employs a number of German Footwear College graduates in their in-house design department.
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DEICHMANN SE with headquarters in Essen (Germany) was founded in 1913 and is 100% owned by the founding family. The company is the market leader in the European footwear retail sector and employs more than 33,000 employees in 23 countries. Branches under the name of Deichmann are located in Germany, Bosnia-Herzegovina, Bulgaria, Denmark, Great Britain, Italy, Croatia, Lithuania, Austria, Poland, Portugal, Romania, Sweden, Serbia, Slovakia, Slovenia, Spain, the Czech Republic, Turkey and Hungary. The Group is also represented in Switzerland (Dosenbach/Ochsen/Ochsen Sport), in Holland (Varnhagen) and in the USA (Rack Rom Shows/Off Broadway), and in Germany ROLAND. In the 2013 anniversary year the company is also starting up in Bosnia-Herzegovina.
Cologne, 05. October 2010. DEICHMANNN Award 2010
Cologne, 05. Oktober 2010
Initiatives from Bremen and Baden-Württemberg are the Number One
The school at Oslebshauser Park in Bremen and the Härdtner bakery in Neckarsulm have both come in at number one to win the DEICHMANNN Award, which supports initiatives against youth unemployment. Across Germany, committed employers, initiatives and schools in the categories "School prevention measures" as well as "Professional Development through Enterprises, Associations and Public Initiatives" had applied for the Award worth a total of 100,000 Euros.
Today, Sebastian Krumbiegel (44), solo artist and lead singer of DIE PRINZEN and the initiator of the Award, Heinrich Deichmann (47), honoured a total of eleven projects. "Everybody can make a social contribution. I have adopted a simple basic rule for myself: not just grumbling, but doing something. That is why I admire initiatives, which give young people with starting difficulties a chance without Ifs and Buts", explains Sebastian Krumbiegel his engagement in his role as patron. The Deichmann Award, which has already been awarded for the sixth time this year, will also be made available in 2011.
The boom engine purrs and the German economy is in full swing. But not everyone benefits from this upturn. "Independent of today's economy, there are unfortunately also groups of young people in our society, for whom the entry into the labour market is an almost insurmountable hurdle", explains Heinrich Deichmann, the initiator of the Award.
That is why the falling number of unemployed young people under 25, which in accordance with the Federal Employment Agency stood at 318,486 in September 2010, is a move in the right direction but definitely no reason to sit on our hands. "The Award wants to make the public aware of such initiatives, which create a new perspective for young people with starting difficulties and which provide them with innovative solutions to give them the chance to prove themselves in practice and to integrate themselves sustainably in the training and labour market," is the reason Heinrich Deichmann gives to explain his decision to commit to his engagement also in the coming year.
Prize money goes to Bremen und Baden-Württemberg
20,000 Euro each for the ones in first place in the categories "Professional Development through Enterprises, Associations and Public Initiatives" and "School prevention measures" go to Baden-Württemberg and Bremen: the traditional bakery Härdtner is significantly supporting the professional and social integration of young people in their administrative district. Based on the vocational training contract with the three main schools in the area of Neckarsulm and Heilbronn, internships and apprenticeships in various areas of the company are made available to the pupils. 10 to 15 percent of all apprenticeships are reserved for particularly disadvantaged young people.
Apart from that, the bakery supports its apprentices with an extensive range of facilities. These include for example, language courses for young people with migration background, internal training courses, company flats at lower rents for young employees with limited financial means as well as a care and advisory services for emotionally weak young people. In der category "School prevention measures", the Schule am Oslebshauser Park in Bremen has taken first place. The comprehensive school concept to deal with professional orientation, which already begins in the 5th class, focuses on the strengths and interests of the pupils. In their project work, for example in the school garden or on the Ohlenhof Farm, the pupils learn different working methods and practice to assess their competencies. Internships provide them with the opportunity of exploring different fields of work and to formulate concrete professional goals; during the 9th and 10th class they will collect more practical experiences. In the "pupil company" Sonnenschein (Sunshine), they help elderly people with their shopping, take them to the doctor or assist with their housework and in the – largely independently run – school cafeteria, they get to know common operational procedures.
Professional Development through Enterprises, Associations and Public Initiatives
1st Place (€ 20,000)
2nd Place (€ 10,000)
ROCK YOUR LIFE!
3rd Place (€ 5,000)
City of Witten
4th Place (€ 3,500)
Teach First GmbH
5th Place (€ 2.500)
Educational Centre Kreuzberg
School prevention measures
1st Place (€ 20,000)
Schule am Oslebshauser Park Bremen
2nd Place (€ 10,000)
Secondary School Comenius Salzwedel/Saxony-Anhalt
3rd Place (€ 5,000)
Secondary Modern School Coerde
Münster/ North Rhine-Westphalia
4th Place (€ 3,500)
Werner von Siemens School
5th Place (€ 2,500)
Fritz-Walter School Kaiserslautern/ Rhineland-Palatinate Special award winners (€ 2,000)
Lippold Glasbau GmbH
The Deichmann Award, which has been awarded for the sixth time this year, has many supporters among well-known politicians and economic experts. Further information on the award is available under www.deichmann-foerderpreis.de.
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Essen, 07. September 2010. Gallus - the men's shoe brand with tradition celebrates its 130th birthday
Essen, 07. September 2010
Gallus - the men's shoe brand with tradition celebrates its 130th birthday
Most men prefer straightforward shoes with no frills: high-quality, hard-wearing leather, first class finish, traditional forms and above all comfort. This could be a statement straight from the 1920ies. That this would still apply in 2010 and that even customers in the far away Gulf States would buy Gallus men's shoes, could definitely not have been foreseen by the shoemaker and founder of the Gallus brand, Heinrich Vogels.
The story of the Gallus men's shoe begins 130 years ago. In 1880, Heinrich Vogels founded his shoe factory in Mönchengladbach, where he initially mainly produced robust working shoes.
20 years later, around 1900, he employed 80 members of staff who produced 150 to 200 pairs of shoes a day. The gloomy economic situation after the First World War had a disastrous effect on sales; however, things picked up again during the "Golden Twenties". In the mid thirties, the production plant in Mönchengladbach could no longer keep up with demand and the company relocated to Dülken in 1938. A decisive factor for the move was the opportunity to extend the production plant from about 2,000 to 7,000 square metres, a production hall at ground level and the vicinity to three tanneries.
At the same time, renamed his enterprise and entered his company under the name "Gallus Herrenschuhfabrik" [Gallus men's shoe factory] in the register of commerce. The name Gallus goes back to the Göttingen-based industrialist family Hahn of whom Heinrich Vogels obtained the rights to the brand in the 1930ies. The cock (Gallus in Latin), which from then on adorned the company logo, stood for high-quality, distinctly masculine and at the same time comfortable men's shoes – and does so to this day.
Gallus shoes enjoy an excellent reputation
At the end of the Second World War, Vogels employed 600 women and men and produced about 1,200 pairs of shoes a day. The shoe industry experienced a boom in the 1950ies and 1960ies as a result of which the production plants had to be extended twice. In the 60ies, the number of pairs produced exceeded the one-million mark for the first time. The number of employees rose to about 1,000. Branches were set up in Hückelhoven and Wassenberg and the export to other European countries and to the Gulf Region and the Far East boomed. Here, Gallus shoes enjoyed an excellent reputation, being regarded as the guarantor for shoes of the highest quality.
In the 1970ies, Bernd and Peter Vogels managed the company in fourth generation and saw it thrive. A second plant was established in Wolfsberg/ Carinthia in Austria by taking over a local enterprise. In 1972, the Wolfsberg production plant was extended from 8,000 to 30,000 square metres. About 30 percent of the turnover was generated by exporting to other European countries – Great Britain, Finland, Switzerland, Norway and Denmark – as well as to the Gulf States and some African states. In 1973, Gallus Austria produced about a third of all shoes produced in Austria.
In 1979/80, the turnover of Gallus Austria was about 30 million D-Mark. The company employed 290 staff, who produced about 3,200 pair of men's shoes a day. In Germany, Gallus produced about 4,000 pairs of men's shoes per day in 1979, employing 450 staff, generating a turnover of about 45 million D-Mark. In the same year, Gallus applied for a patent for the Liberty brand and expanded its range of products by comfort and functionable shoes.
Heinrich Vogels (*1840) and his descendants managed the company until 1997 when a Dutch company took over the Gallus Group. Employing about 1,000 staff, the company produced about two million pairs of shoes per year. After the closure of the German location in 2000, the entire production was moved to Austria. Since 2005, the brand belongs to Swiss DOSENBACH-OCHSNER AG, an enterprise of the DEICHMANN Group.
Gallus – the best foot climate around
The lining of Gallus shoes, the so-called CLIMA product lining consists of a patented 3-layered special fibre, which completely absorbs the moisture inside the shoe. The CLIMA inner sole is breathable and provides optimal air circulation. Moisture is led outside and the foot inside the shoe remains cool and dry without developing unpleasant odours. The latest generation of the CLIMA technology is "Gallus Clima+": it consists in the integration of a perforated outsole, which in conjunction with the air-permeable and breathable interior of the Gallus shoe enables permanent air circulation inside the shoe. In addition, the CLIMA technology prevents water from getting inside the shoe.
Gallus-Schuhe offers a wide range of men's shoes: from elegant-classic business shoes via leisure-oriented slip-ons and lace-ups up to sporty sneakers. The summer provides a great choice of open and semi-open sandals or comfortable slip-ons. The prices range from Euro 39.90 and 59.90 Euro. From 6th September to 2nd October, customers in the over 1,100 DEICHMANN branches can enjoy a discount of ten percent for each pair of Gallus shoes they buy.
Fashion and Product PR
45359 Essen Telephone: 0201 / 8676 422
kes-pr – Gudrun Schäfers
Auf dem Schurweßel 5
Tel.: 0228 – 91 25 13-0
Essen, 26. August 2010. Tino Oac photographs shoes with Mirja du Mont
Essen/ Hamburg, 26. August 2010
Tino Oac photographs shoes with Mirja du Mont
Essen/Hamburg, 26.08.2010. "Recognize your talents, learn to understand them and try to express them in your life". Tino Oac, known as singer of the "Söhne Mannheims" and music producer, has adopted this motto for both his life and work. What many don't know: the 33-year old is not only successful as a musician but also as a professional photographer.
Specialised in fashion shoots, Tino Oac has also made a name for himself internationally by working for various labels such as Armani and Adidas and for magazines, such as Vogue Japan for example. His most recent assignment was to shoot the campaign of the US fashion label Phat Farm. Now he has set the perfect scene for shooting the DEICHMANN Autumn/Winter Collection in Hamburg. His pictures will feature exclusively in the current shoe magazine "SCHUHfashion", which is available in all Deichmann branches and selected hotspots from 26th August 2010.
To shoot the new DEICHMANN Collection, Tino Oac invited his good friend and shoe lover Mirja du Mont, who was immediately enthusiastic about the idea: "I love shoes. A shoe shooting with many different fantastic models is right up my street." Apart from her love for shoes, the 34-year old also brings a lot of professionalism to her work. She was the face of many large campaigns and worked as a model during the Fashion Week in New York. Apart from modelling, Mirja du Mont, who among other trained at the Royal Academy of Dramatic Art, also works as an actress and show host. For the last ten years she has been married to the actor Sky du Mont.
"What is so fantastic about the work is – similar to music – that one can creatively put the visions one has in one's head into reality. I always know exactly how a picture or an entire photo spread is supposed to look like later and that is why I try as hard as I can to get as close to this fantastic picture as possible", describes Tino Oac his passion for photography.
The focus was on the highlights from the current DEICHMANN Collection: boots with fur trim, rocky bike models adorned with rivets, half boots from soft, crumpled velour with lacing, trendy overknees and sexy ankle boots with zips and rivets. A personal trend tip of Mirja du Mont: "Plateau-High-Heels with glitter". All featured models are available in the over 1,100 Deichmann branches as of now.
The styling for Mirja and her friend Paola, a Columbian model who lives in New York, was done by Dominik Laux. At only 24, he is already one of Germany's most important fashion designers and stylists. In 2005 he launched his label Laux Design. German celebrities such as Veronica Ferres, Simone Thomalla and Mirja du Mont are his clients and stars such as Eva Longoria or Dita von Teese do also wear his creations.
The shooting took among other place at the Hamburg Design-Hotel 25Hours, where furniture and furnishings were individually designed by young designers and combined with genuine design classics and at the exclusive cookery school "La Cocina" of star chef Henry Schilling.
Information for the editors:
Photos of the shooting with Tino Oac and a making-of video of the shooting are available under the link http://tino-oac.deichmann-presseservice.de. The material is freely available in the area of Print and Online, stating the source: DEICHMANN. Further information on Tino Oac under www.tinooac-photography.de
45359 Essen Tel. 0201/8676-960
Essen, 19. August 2010. Growing with the internet – from Shop to Facebook
Essen, 19. August 2010
Growing with the internet – from Shop to Facebook
19. August 2010. When DEICHMANN started its online shop in 2000, it was regarded as a pioneering venture by the industry. Shoes on the internet? This was definitely new territory. But Europe's largest shoe retailer was not afraid to tread new paths; it knew the ropes of experiments. As early as the 80ies, DEICHMANN were the first to introduce a self-service system in shoe retailing, which was initially the subject of some ridicule by the competition, but was very quickly accepted by their customers.
So, why not also use the internet? Many providers have tried their luck in the World Wide Web over the past ten years – and quite a number of them have also disappeared into digital oblivion again. The DEICHMANN online shop has developed continuously t because the fast medium internet requires constant adjustments. In August, following an extensive "renovation", the DEICHMANN homepage and online shop will move into a new virtual dimension.
Meanwhile, shoe shopping on the internet is no longer anything special – however, there is a certain aspect to DEICHMANN, which is quite unique. "Nobody in Germany can offer his customers an online shop and 1,100 branches at the same time", explains Heinrich Deichmann, Chairman of the Board of Directors of DEICHMANN SE. This has several advantages for the customer. He is able to return shoes he has ordered online in a branch or have them collected free of charge by a courier. Or if a branch does not have the shoe he wanted to buy in his size, he can order it online by entering the article number. This is a special advantage for example in case of oversized and undersized shoes, which are sold without surcharge.
The online shop has been completely overhauled. The advantage for the user: more comfortable search functions, more payment options, 360 degree views for many models and above all a greater selection. The online shop now offers the complete range, which is available in our branches. "In doing so, the online shop has now drawn level with our stationary trade" says Heinrich Deichmann.
More web activities also at international level – group turnover positive
However, the DEICHMANN Group does not only take proactive internet steps in Germany: a shop has also been installed in Switzerland and the Netherlands will join the Group's online activities in autumn 2010. Other countries will follow. "Obviously, the lion share of our turnover will still be generated by the stationary trade, but the internet plays an increasingly important role as a supplementary service, a fact we cannot ignore", explains Heinrich Deichmann the strategic direction of the online activities.
In 2009, DEICHMANN sold 138 million pairs of shoes in Europe and the USA – of those about 70 million in Germany – making it Europe's market leader. Last year, the Group's turnover rose by nine percent to Euro 3.4 billion. And in the current year too, turnover exceeded expectations. The first DEICHMANN branch in Spain was opened in March. As a result, the Group has spread its activities to 20 countries. A branch in Serbia will open in 2011.
Multimedia stage and social media
Users attach the same importance to the information and entertainment element as they do to shopping online. The redesign of the DEICHMANN homepage is thereby a vital element. It has been expanded to create a stage, where different topics become multimedia features: from the new advertising campaign to current fashion tips. At the same time, www.deichmann.com provides information on corporate philosophy and consumer issues. The platform will be international and eventually available in 24 languages.
Increasingly important features of DEICHMANN's activities are the so-called social networks or social media to get customers and those who are interested in fashion not only interested in their own collection but to inform them also about the general trends of the season. This information is provided in form of a fashion blog, which not only looks behind the celebrity and fashion scene, but also gives DEICHMANN designers and trend scouts their say. "Customers are used to visit our shops and quickly find the latest trends at affordable prices; we want to give them an online fashion platform, where they can find concrete recommendations. That way, we are contributing to the democratisation of fashion. Our aim is to make lifestyle affordable for everybody", commented Heinrich Deichmann at the start of the new shop.
Shoe fun for the online clique
Users can share their passion for shoes with others on the net. Functions, such as "tell-a-friend" make this possible. Anyone, who has discovered an interesting topic or a special shoe, can recommend it to others. Apart from that one can add a shoe or a video or an article about an interesting fashion topic to one's own profile on Facebook, the world's largest social network to make and maintain friendships on the internet. Combined with the matching outfit, the new style is directly presented to the new online clique. And anybody who wants to can also become member of a special DEICHMANN fashion community on Facebook.
Anybody who interested in getting regular individual information, can register for a personal email newsletter, which according to requirements will focus on the areas ladies, men's, children's or sport shoes. That way, everybody gets exactly the news he or she is interested in.
Deichmann Kid's World
Already available since 2006 is the online portal www.deichmann-kinderwelt.de, which has made a name for itself among parents seeking advice. The portal also gets a new "coat of paint" within the scope of the relaunch in August.
Information for the editors:
You will find a ca. four-minute long video und http://relaunch.deichmann-presseservice.de, which will introduce you to the new DEICHMANN website. Placing it on your portal is free of copyright. Accompanying picture material is also available under this link.
Further information and contact:
Tel.: +49 (0) 201 8676 960
kes-pr – Gudrun Schäfers
Auf dem Schurweßel 5
Tel.: 0228 – 91 25 13-0