Deichmann’s world of brands

Nike

In 1972, the victory lap began for the most famous sport brand in the world, one that bears the name of the Greek goddess of victory: NIKE.

Founders Bill Bowerman and Phil Knight realized their vision of an innovative, authentic, inspirational sport brand by athletes for athletes. “To bring inspiration and innovation to every athlete in the world,” was the philosophy of both founders, and it still shows in all their products in lines as diverse as football, running, Nike sportswear, NikeWomen, basketball and tennis. Innovative technologies, the latest materials, all combined with unmistakeable design. That’s Nike.

Nike

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